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Big data’s arrival in sport is changing the rules of the game

By |2019-10-14T02:03:59+00:00May 7th, 2015|In the news|

In sport we don’t just want to know who won. We now want to know how to replicate success and then improve on it. And to do this, we’re using data – and lots of it. The field of “big data” analytics has come to sport and athletics, with massive implications for sport as we know it.

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